Lead Source generator
The Lead Source generator creates data that identifies where leads originate from, such as online marketing channels, offline events, referrals, or direct interactions. This data is used in CRM systems, analytics, and business workflows to simulate or test the effectiveness of lead generation strategies. The generated data usually includes lead source names and may also include additional details like acquisition channels, campaign names, and costs.
Generator properties
The table provides key details about the generator, including the short name, sample of the generated data, the supported data types, and whether it is specific to a particular country.
| Short name | Example of generated data | Data type matching | Country-specific |
|---|---|---|---|
| Lead Source | Internet, Referral, Bing Adds, Direct, Email, Google Adds, … | character varying character text |
Default |
Matching rules
The generator can be assigned to a column that matches any of the following rules:
- The column name is ‘Source’, regardless of the table name.
- The column name starts with ‘Lead’ and ends with ‘Source’, with any or no characters in between, regardless of the table name.
Configure additional options
The generator produces data based on a regular expression. Since it is built on the RegExp generator, see Regular Expression generator to customize settings and understand the correct usage of syntax.
Preview of the column data generated by the Lead Source generator
