Lead Source generator

Last modified: April 3, 2025

The Lead Source generator creates data that identifies where leads originate from, such as online marketing channels, offline events, referrals, or direct interactions. This data is used in CRM systems, analytics, and business workflows to simulate or test the effectiveness of lead generation strategies. The generated data usually includes lead source names and may also include additional details like acquisition channels, campaign names, and costs.

Generator properties

The table provides key details about the generator, including the short name, sample of the generated data, the supported data types, and whether it is specific to a particular country.

Short name	Example of generated data	Data type matching	Country-specific
Lead Source	Internet, Referral, Bing Adds, Direct, Email, Google Adds, …	character varyingcharactertext	Default

Matching rules

The generator can be assigned to a column that matches any of the following rules:

The column name is ‘Source’, regardless of the table name.
The column name starts with ‘Lead’ and ends with ‘Source’, with any or no characters in between, regardless of the table name.

Configure additional options

The generator produces data based on a regular expression. Since it is built on the RegExp generator, see Regular Expression generator to customize settings and understand the correct usage of syntax.